Mooers Branton Wennberg
Mooers Branton Wennberg
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About Us

Our Model

Our Criteria

Our Criteria

 PUBLIC CAPITAL MARKETS

We help portfolio companies access public capital markets in the US, Stockholm or London as equity co-principals. We turn challenges into opportunities with creative financial solutions utilizing our network of contacts.


EXPERIENCED & QUALIFIED

Our partners have amassed considerable insight and perspective developed 

 PUBLIC CAPITAL MARKETS

We help portfolio companies access public capital markets in the US, Stockholm or London as equity co-principals. We turn challenges into opportunities with creative financial solutions utilizing our network of contacts.


EXPERIENCED & QUALIFIED

Our partners have amassed considerable insight and perspective developed over many years as officers, directors and founders of companies (not brokers) who have taken companies public in both US and Europe.


MERGERS & AQUISITIONS

 Since the early 90's MBW has operated, merged and acquired companies in several industries, including technology, renewable energy, wireless telecom, environmental, alarm monitoring,  information technology (hardware, software and cyber security), e-sports and clean air technology. 


INTEGRITY & HONESTY

MBW has built a business based upon strict adherence to certain values and by developing key relationships over the years.   It is our reputation, values and relationships that are its  most valuable assets.

Our Criteria

Our Criteria

Our Criteria

INVESTMENT COMMITTEE

We prefer to work with companies in growing sectors with positive cash flow and EBITDA.  


 It is critical our portfolio companies believe their positive cash flow will continue, that they will not need equity dollars on a short-term basis after initially accessing US capital markets and before the valuation is right (so

INVESTMENT COMMITTEE

We prefer to work with companies in growing sectors with positive cash flow and EBITDA.  


 It is critical our portfolio companies believe their positive cash flow will continue, that they will not need equity dollars on a short-term basis after initially accessing US capital markets and before the valuation is right (so dilution is minimized). If this is not the case, then they should "not walk from us, rather they should run." It is not our desire, to be involved in financings in public equity markets under duress. We firmly believe that this is the wrong time to utilize public markets and can often lead to disastrous results. 


 POSITIONING FOR GROWTH

Our focus is on growing your business first and foremost.  Having been CEO's and CFO's of publicly held companies, MBW understands the importance of being long-term oriented yet focused on short-term results.  We believe the operators are accountable for organic growth while we are accountable for supplementing that growth through strategic finance, mergers and acquisitions. 


Our Focus

Our Criteria

Our Focus

  PROTECTING THE FOUNDERS

Our priority is to protect the founders and key management of our portfolio companies in any transaction, whether financial or M&A so they retain control of their opportunity. 


PERFORMANCE BASED

MBW does not charge any retainer fees.  We become equity co-owners at the discretion of our portfolio companies - once we 

  PROTECTING THE FOUNDERS

Our priority is to protect the founders and key management of our portfolio companies in any transaction, whether financial or M&A so they retain control of their opportunity. 


PERFORMANCE BASED

MBW does not charge any retainer fees.  We become equity co-owners at the discretion of our portfolio companies - once we have determined they meet our criteria and the portfolio prospect agrees they want the value add we will bring as a co-owner.  


We have taken companies public through reverse mergers, and traditional IPO's  both on the NASDAQ (US) and the London Stock Exchange (UK). We have completed a direct listing (2006) In London and have completed mergers with SPAC's (2019).


 ADDITOINAL VALUE PROVIDED

MBW can provide assistance in finance, operations, sales, and marketing. We can further refine strategic business plans by creatively structuring and aligning incentives of all stakeholders.   We can help design systems to underpin the business with a sound infrastructure. In the case of a public listing, we provide the necessary guidance for compliance with regulatory agencies.  

what we don't do

  •  We do not seek majority positions in companies. 
  • We do not get involved in directorships nor seek to be employed in the operations.
  • We do not seek to get involved with turnaround situations.  
  • Depending on the sector, we do not want to be involved in startups. 
  • We do not charge fixed fees upfront, we only do well if the company does well. 
  • We

  •  We do not seek majority positions in companies. 
  • We do not get involved in directorships nor seek to be employed in the operations.
  • We do not seek to get involved with turnaround situations.  
  • Depending on the sector, we do not want to be involved in startups. 
  • We do not charge fixed fees upfront, we only do well if the company does well. 
  • We are not a good fit for companies looking for venture capital. 
  • We are not brokers, we do not advise on tax matters. 

EXECUTIVE EXPERIENCE

  • Our principals have completed IPO's, where they owned majority interests in New York and London, also have relisted companies from London to New York and have experience with companies that are public in Stockholm and then duel listed in New York.


  • Our principals have been officers, directors and shareholders of public companies handling all aspects of operations, finance, regulatory compliance and corporate governance. 


  • Our principals have completed several mergers and acquisitions, reverse mergers and spinoffs of portfolio companies.  From this, we learned how to pursue finance, and more importantly, when not to complete a financing. 


  • Our experiences on how finance in the US and specifically on Wall Street worked led us to believe the incentives weren't properly aligned. 


  • We developed alternatives to utilize the US markets  including using  special purpose acquisition companies ("SPAC's"), direct listings, mergers with listed operating companies and mergers with public shells.


  • SPAC's can often be riddled with fees where brokers, sponsors and hedge funds are just arbitraging the fees and warrants. Properly structured, SPAC's can be ideal for helping companies get public on listed exchanges while giving the company itself a boost and the best opportunity for success. 


  • Combined with backstops like ATM's  or equity lines of credit and other finance sources  we learned we can do finance in a manner consistent with our philosophies-while also keeping the European finance market opportunities available...the best of both worlds.


  • The most high-profile alternative approach is the way Spotify went public in 2018 using a "Direct Introduction IPO" or "Direct Listing". In essence, Spotify had sufficient cash, so it did not need to do a raise. There was strong demand from bulge bracket banks for it to go public. The banks, however, largely get compensated from the raise. So, Spotify, operating from a position of strength, chose the direct listing approach, which offered the opportunity for greater liquidity, allowed existing shareholders to sell and allowed transparency with market-driven price discovery, among other reasons. 


  • Interest in pursuing direct listings has grown since Spotify (and others, including Slack Technologies, Inc.) completed theirs. So much so, that the NYSE is trying to change its policies to allow companies to raise capital as part of a direct listing. NASDAQ, for its part, also offers the direct listing process, and has been promoting it with prospective issuers. 


  • MBW completed a direct listing in London which saw the market capitalization of the company exceed $2 billion and that was in 2006.

OUR PARTNERS

  

Richard L. Mooers


Rick is a generalist in a world of specialists. Rick possesses a working knowledge or better in areas such as management, finance, accounting, tax; international dealings, restructurings/turnarounds, startups, mergers and acquisitions, securities, legal, investment banking, consulting, negotiating and structuring transactions, licensing; regulatory issues, and most importantly risk management.   Rick brings his multinational experience and his key international relationships to our clients. 


Roger G. Branton 


Roger has invaluable international experience and relationships and has been involved in each of the various stages of business from start-up to private placements, to commercialization, to IPO's on the London Stock Exchange (LSE) and NASDAQ, to follow-on mergers and acquisitions of complementary companies.  


Mats Wennberg


Mats Wennberg has been involved in the IT industry since 1976. Currently, he is a management consultant and investor and is engaged in a number of Nordic early and middle stage companies focusing primarily on the North American market.

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Mooers Branton Wennberg

Connecticut | Sarasota | Stockholm

941-923-8966

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